Paira is a well-established and trusted company in Estonia’s healthcare sector, with roots dating back to 1994. For more than three decades, Paira has focused on bringing high-quality medicines, food supplements, medical devices and health products to the Estonian market and making them accessible to people across the country.
At the heart of the company’s activities is a commitment to providing solutions that support people’s health, well-being and everyday quality of life. Paira works with all major pharmacy chains, hospitals and healthcare institutions in Estonia, helping to make high-quality health products accessible to both healthcare professionals and consumers.
Paira’s product portfolio includes a wide range of health products designed to meet different needs and suit different target groups. The range includes vitamins and minerals, products that support the immune system, solutions for digestive and intestinal health, products aimed at supporting joint and bone health, as well as specialised medical devices and cosmetic products.
The company’s goal is to provide reliable, high-quality solutions that support health at different stages of life and contribute to a better quality of life.
Paira continuously invests in bringing new products and innovative solutions to the market. In recent years, more than 50 different health products have been added to the company’s range, responding to the needs of today’s consumers and supporting a health-conscious lifestyle.
Continuous development and cooperation with international partners enable Paira to offer modern solutions for both managing everyday health concerns and supporting long-term health and well-being.
More than 30 years of experience in the medical and healthcare sector has given Paira extensive expertise and a reputation as a trusted partner. All products are carefully selected with a focus on quality, safety and effectiveness.
Paira’s mission is to provide people with high-quality health solutions that support better well-being, an active lifestyle and everyday health. Thanks to its long-standing experience and extensive network of partners, Paira has become a trusted name in the Estonian health products market.
“Paira’s goal is to make high-quality health solutions accessible to people, helping to support health, well-being and a better quality of life at every stage of life.”















